Is This The Best Way To Sell Breyers Creamsicles?

August 7th, 2008 · 19 Comments

Apparently the people at Breyers thought an effective way to market their Creamsicles was to take a picture of two young girls bending over in leotards with the word lickable in big bold orange letters next to them. It makes me wonder who this was intended to appeal to. They could have at least made the Creamsicles more prominent in the shot. I have to give this ad one big WTF.

Category: Funny Pictures

19 responses so far ↓

1 Majik // Aug 7, 2008 at 2:03 am

I’m going to have to give this ad a great big WTF! I can only guess who this is intended to appeal to, I don’t even think its sending an appropriate message either. They should have made the product more prominent in the shot.
2 cellobella // Aug 7, 2008 at 4:53 am

Ewwww. That is just off.
3 hparis // Aug 7, 2008 at 5:54 am

uh, yeah…. what are they advertising here? And how many overpaid clowns did this ad have to go through before it went to print?
4 melissa // Aug 7, 2008 at 6:40 am

Uh I am not a prude or anything, but I find this offensive, and Breyers should really rethink their marketing tactics.
5 tazdog // Aug 7, 2008 at 7:00 am

I can’t imagine they actually thought this was a good idea..!! Yep a big WTF..?!!?!?!
6 Heather // Aug 7, 2008 at 7:29 am

I don’t think I’m a prude either but…this is offensive…I can’t imagine anyone working for a company such as Breyer’s thinking this add is funny…making the Creamsicles more prominent isn’t enough to make this acceptable!!!!!!!! They need to rethink the complete picture!
7 Metallman // Aug 7, 2008 at 7:46 am

Hey there. Who the hell OK’d this project? I mean, the guy must have been a pedophile. Why on Earth would some ask young ones to pose in that manner and then have the word “Lickable” in big lettering right next to them… Wrong on so many levels.
8 Chelle // Aug 7, 2008 at 8:05 am

That is really disturbing…i agree with the big wtf.
9 Ethan Nobles // Aug 7, 2008 at 8:24 am

Please, please, please tell me this is the result of some Photoshopping by someone with a very, very sick mind.

That’s just plain disturbing…
10 Carol // Aug 7, 2008 at 8:48 am

I can’t help wondering what parent would allow their little girl to model for this.

Outrageous.
11 CSalt // Aug 7, 2008 at 9:08 am

It’s not real… a hoax…

http://www.museumofhoaxes.com/hoax/weblog/comments/4129/
12 Steve Bents // Aug 7, 2008 at 9:35 am

WOW!, just WOW!
13 tazdog // Aug 7, 2008 at 9:56 am

I think they need to pull the AD..
Can you imagine this on a Bill Board??

Your driving down the highway and look up to see that..!!!
I think they need to fire their marketing rep!
14 tazdog // Aug 7, 2008 at 9:59 am

Thank goodness this is just a Hoax..!! Still sick though!
15 Lynne // Aug 7, 2008 at 12:13 pm

This is sick, even if it’s a hoax!
16 Melysah // Aug 7, 2008 at 12:26 pm

OMG. That’s just plain ‘ol wrong. LOL
17 Megan from Down Under // Aug 7, 2008 at 3:50 pm

If it was Breyers, it is a piece of corporate paedophilia. If it is a hoax, Breyers needs to be dealing with it quick smart. Research says that this ad has been circulating since 2005 so I’m now on a mission to discover what Breyers did to distance themselves and assure the world that they are not corporate paedophiles.
18 DirtyLaundryDiva // Aug 8, 2008 at 5:16 pm

Yep, WTF totally applies here. That is just not right even if you are trying to sell Creamsicles to pedophiles!
19 kofeelite // Aug 9, 2008 at 7:37 am

pervs!!